Coors Light Along With T.I. Will Continue To Sponsor HBCU Football Classic Season Through Scholarships.
Next time you sit back and think about cracking open a cold one, you might want to support a company that supports you. Coors Light, the second best-selling beer in the United States, recently announced that it will be partnering up with Clifford Jones Harris, better known as rapper T.I. or TIP as well as D.J. Envy to sponsor the 2017 HBCU football classic season through scholarships and donations. They will also be hosting tailgating events as well as other post game alumni events. This will be the 31st year that Coors Light has supported HBCU students through philanthropy. The scholarships are targeted to juniors and seniors who are 21 years of age and older and participating schools will be given $10,000 in scholarships totaling to $80,000 in total among the schools.
The 2017 Coors Light HBCU Football Classic Schedule of events are included in four classics this year starting off with the Southern Heritage Classic in Memphis, Tennessee on September 9th between Tennessee State University and Jackson State University. It will continue on with the Magic City Classic in Birmingham, Alabama on October 28th between Alabama A&M University and Alabama State University. Next, will be the Florida Classic in Orlando, Florida on November 18th, between Florida A&M University and Bethune-Cookman University. Last, but not least, the schedule will conclude in New Orleans, Louisiana at the Bayou Classic on November 25th between Grambling University and Southern University.
Daniel Ware, associate marketing manager for Coors Light and alumnus of Florida A&M University, pictured to the right in the center from The 2016 Florida Classic claims that “HBCUs showcase the epitome of the Coors Light mantra of ‘Climb on.’ The students are resilient, resourceful and dedicated.” On behalf of Mr. Ware himself, The Coors Light, and The MillerCoors family, “[They are] honored that [their] partnership celebrates the heritage and fun culture of HBCU football” and are also ” proud to be making a difference in the lives of our next generation of leaders.”
In a time where it seems like we are struggling to keep HBCU culture and heritage alive it is great to see that companies like Coors Light, Our Alumni, and Celebrities like T.I. and DJ Envy can see the importance of our institutions and the need for support to sustain a generation that made it all possible for us for the generations to come. So, just as Coors Light says, ” Celebrate Every Climb [because] every mountain takes us higher. Climb on.”
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Rachel is a 21 year old Management Major at Prairie View A&M University and aspires to one day own her own event planning company. Rachel has a passion for community involvement and uses blogging as an outlet to voice her opinions and inform the public about topics pertaining to religion, relationships, health, beauty, fitness, music, and other "trending topics" from an open and relatable perspective. She just recently started her own website called "Don't Forget The A", a blog and a brand that encourages individuality, confidence and healthy living as well as focusing on the importance of living to make a difference through giving back and leaving a legacy. She plans to earn her Masters in Public Administration to help her advance her career in community engagement and event planning.