LL Cool J and Charlamagne Invest in HBCU Apparel Brand

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LL Cool J has invested $15,000 along with an investment from radio personality Charlamagne Tha God of $5,000 to bring back an early 1990s HBCU apparel brand. Chris Latimer fundraised on Kickstarted and raised a total of $108,273 by 734 donors.

“The important thing for our brand is that we make it cool for the kids again just like it was in the early ’90s,” said Latimer to LoHud. “And part of the way we can do that is by having an assortment of colorways that go back to the sneaker craze that these kids are wearing right now. Along with that connection, it brings the Black colleges along the way, and it brings higher education as well. And it makes for this being just as cool as the kids’ sneakers are.” ~www.AtlantaBlackStar.com

After reaching the first goal of raising money through Kickstarter, Latimer says he wants to upgrade AACA’s designs to “make it cool for the kids.” After that, the aim is to have the products in stores by August.

Established in 1991, AACA has been worn by everyone from Will Smith on his hit sitcom “The Fresh Prince of Bel-Air” to Queen Latifah on “Living Single.” Mary J. Blige and Russell Simmons also sported the street wear line.  “I’ve done this before and created an excitement about HBCUs across the country,” Latimer says to LoHud.  He told the website he wants to continue the legacy of the retro brand’s place in hip-hop.  He hopes the brand is around for the next 20 years and that it will encourage kids to go to college. ~www.AtlantaBlackStar.com

Other popular HBCU & College brands that have been established include

Campus Lately Apparel www.campuslately.com/shop

HBCU Pride Clothing IG: @hbcuprideclothing

HBCU Accessories www.hbcuaccessories.com

HBCU Connect www.hbcuconnect.com

Black Excellence Clothing  https://blvckexcellenceclothing.myshopify.com/

The Tradition Brand www.traditioneversince.com

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