Rihanna’s Fenty Beauty Goes Crazy
Black girls of every shade have been voicing their complaint to the make-up industry regarding their lack of shades that match our skin tones. Many brands have a variety of light shaded foundations and maybe two darker shades. However, we know that melanin comes in more than just two shades.
— Rihanna (@rihanna) September 8, 2017
Earlier this month, Rihanna released her Fenty Beauty: A Beauty for All that offers products for literally all skin tones. She received more than thanks from make-up consumers who were used to being overlooked and ignored. In this little time, the page has reached over 1.4 million Instagram followers. The hype in the Beauty Industry over the 40 different shades has yet to die down since the products were released.
@fentybeauty 😍😍😍 thank you @sephoraaus for these goodies 💕 . . . . . #makeupblogger #makeuplife #makeupobsessed #makeupartist #makeuptutorial #makeupblog #makeupmafia #makeup #makeupbyme #makeuplook #makeuplove #makeupporn #makeupart #makeupaddict #makeupjunkie #makeuptalk #makeupvideos #makeuplover #makeupmess #makeuptime #fentybeauty #fenty
“Then I also wanted things that girls of all skin tones could fall in love with. In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.” Rihanna told Refinery 29. The response has been more than positive as Fenty Beauty has sold out in multiple places.
The way we as black people spend our money is the most powerful voice we have. Buying products that are made for us, supporting those who support us, speaks louder than anything else we could physically do. I’m sure our voices were definitely heard as we bought out shelves of Fenty Beauty. This is our thank you to Rihanna for creating something inclusive for us.