How To Start A YouTube Channel
I first became obsessed with YouTube when I was about 14 years old. I can remember watching all of my favorite youtubers and thinking, “I want to do this”. I loved the idea of people having the freedom to create videos and put them on a platform for the world to see. Even though I knew at a young age that YouTube was something I wanted to pursue, I didn’t upload my first video until April of 2015. Since then I have personally learned so much about the YouTube community, and a lot of my newfound knowledge would have made starting my channel easier if I had known it before hand. There is a lot you might hear when it comes to starting a YouTube channel and I’m going to share the most important tips on officially getting your channel off the ground.
Just do it:
One of the most dangerous things you can say is “I’ll do it tomorrow.” Sadly however, in life we often times put our dreams on the back burner. It’s easy to feel as if you’re not ready to start you channel just yet. Maybe you want to lose that last five pounds before you get on camera or maybe you feel as if you don’t have the equipment needed for a successful YouTube career. A huge mistake when it comes to starting a channel is deciding to wait for the “perfect moment”, because that moment doesn’t exist. I personally know youtubers who would record and edit on their iphones, and even with that basic set up they still managed to gain over five thousand subscribers before they obtained better equipment. Actually, setting up a YouTube account is extremely easy, so stop wasting time and use what you have! As time goes on you will eventually get the tools you desire for your channel, but in the mean time stop telling yourself “I’ll start tomorrow” and create your channel now.
You might suck at first (and that’s okay):
Ira Glass (radio personality /television host and producer) did a segment on the creative process. In that segment he says “ All of us who do creative work get into it because we have good taste, but [sometimes] there is a gap.” The gap that he is speaking of is the distance between creative work that we put out and the creative work we desire to put out. When you first start your channel, some of your videos may be horrible, and that’s okay. It’s okay because the fact that you realize you can do better means your taste (creative mindset) is strong. You have ambition in your work becoming how you see it in your mind. You have a desire to close the gap. I’ve been doing YouTube for almost two years and even though I’ve made progress in closing my own creative gap, I still have a ways to go until my videos are fully as I desire. For example, look at my first video (don’t laugh) and compare it to one of my most recent uploads. It’s evident that my creative skills have grown since my first video.
Now that we know what the creative gap is, the question at hand is how do we go about closing it? According to Ira Glass the only way to fill the gap is to continue putting out work and not give up. In YouTube terms that means to be consistent and don’t walk away. It’s important that you consistently are uploading videos to your channel. The more content you create the better you will become and the easier it will be for others to find your channel. Also, it’s important to decide on an uploading schedule and stick to it. For me personally, my subscribers know there will be new content every Tuesday on my channel. Lastly, a major key in being consistent is not giving up! You have already seen my first video (again don’t laugh!), now compare that to my highest viewed video so far (close to 14k views). If I had given up after my first video, I wouldn’t have the support from my subscribers that I do now.
There is an estimated to be over 7 billion people on the planet, and the amazing thing about that is; there is only one you. One of the biggest mistakes I made when I started my channel was trying to be like the youtubers I watched. I thought, “will they have tons of subscribers so this must be how I should act.” And because of that mentality I struggle to find my own lane in the YouTube world. The beautiful thing about YouTube is how many genres there are. There are gamers, vloggers, comedians, pranksters, musicians, DIY specialist, nail art technicians, and so much more. You can literally find a channel targeted towards almost anything. So don’t feel as if you have to be something you’re not just to fit in or be successful on YouTube. Trust me, it doesn’t matter what genre you decided to be a part of, people will subscribe and support you as long as you’re being real.
Do it for love not coins:
The last tip I want to give you about starting you own channel is to make sure that your heart is in it. Many people look at big youtubers and see the lifestyles they lead and think that it came over night. Yes, some people lucked out and had a viral video that gave them instant YouTube frame; however, that’s not the case for most people. A lot of youtubers started with no subscribers just as you will. They had to work their way up to where they are now and it took them time to bring in the amount of money they currently do. When you first start your channel you will be doing it for free, and it might take some awhile until you see any YouTube coins (and even more until you can live off it). That’s why it’s important to make sure that your heart is in it, your love for your channel will help carry you through anything you may face within your YouTube career.
YouTube is an amazing social platform and being a youtuber is something that I greatly enjoy. The YouTube community is constantly growing and I hope after reading this article you are ready to become a part of the YouTube family!
Twila-Amoure McDaniel35 Posts
Twila-Amoure McDaniel is a college student who is majoring in both communications and film studies. When she isn't in class she is more than likely somewhere making videos for her YouTube channel. Her passions include writing, art, and film-making and she currently has plans on going into the film industry. Twila-Amoure does have crohn's disease, however she is very determined not to allow that to stop her from achieving all of her goals in life. Be sure to follow her on all on her social media platforms @TwilaAmoure and feel free to browse through Campus Lately for more of her work.