Cyber Monday is the biggest day for online shopping in the US, with traffic from the “holiday” notorious for slashing prices The immediate preceding Black Friday can compete. However, this year the competition is tougher, as customers increasingly turn to online shopping before Christmas.
ribbon In the past year, it seems customers have been returning to physical storesCyber Monday boosted American consumption despite the impending economic crisis. This year’s sales could set a record, coming in at $11.6 billion, according to Adobe Analytics.
Adobe Analytics analyzed purchase data from the 100 largest online stores in the United States to infer e-commerce performance. Although stores have been luring customers with coupons and low prices since October, the real spending starts at the end of November.
Thanksgiving, Black Friday and Cyber Monday are the busiest shopping periods, and Americans have been preparing for weeks for the big sales in order to do their holiday shopping as inexpensively as possible.
According to Adobe’s calculations, online sales here will be 2.8% higher and could reach $34.8 billion.
There is practically no product that cannot be discounted during the holidays. The shopping frenzy is also fueled by the fact that consumers, fearful of inflation and the next recession, try to shop in advance before prices vanish. Until now Even the biggest e-retailers are warning of an impending crisis Savings are encouraged, but overseas buyers can’t be stopped.
The 8.5 percent increase estimated by Adobe isn’t really a huge change. If we add to this the October inflation of 7.7 percent, real spending barely increased compared to last year. The American savings decline Besides, the big Christmas shopping places a huge financial burden on families.
