France plans to launch a major campaign telling international tourists to stay away from popular tourist destinations. The most visited country in the world is struggling hard with excessive tourism.
According to the plans, with the help of social media influencers, tourists will be encouraged to visit lesser-known places rather than more popular attractions. Destinations under pressure from hordes of tourists include Mont-Saint-Michel and Netflix Emily in Paris Locations included in the series, and thermos As well as the cliffs of Étretat in Normandy that appear in the film
In 2019, even before the outbreak of the pandemic, more than 90 million international tourists visited France, making it the most visited country in the world at that time.
Tourism Minister Olivia Gregoire said: – If we want to liberalize the sites frequented by visitors, we have to prioritize other destinations and other tourist routes. 80 percent of the country’s visitors fly to only 20 percent from France. The aim of the campaign is to promote tourism throughout the year and throughout the country.
Officials warn that overcrowding at key sites is already threatening the safety of the environment and the quality of life for residents.
In order to keep tourists away, the French can also use a “de-marketing” campaign, which means sharing photos of crowded tourist destinations. Mont Saint-Michel has already done this, posting pictures of tourists queuing to see the famous site as a deterrent.
According to forecasts by the Paris Tourist Office, more than 37 million visitors will travel to the capital this year alone.
If you’re going abroad this summer, it’s good to know this simple rule, and if you want to avoid crowds, don’t go to these cities.
(source: pass(photos: Unsplash)
Tourism | cluster | travel | request | France
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