Through their COKE STUDIO music platform, they offer completely new and immersive music experiences across Europe and beyond. With new tracks, amazing mixes, live music events from COKE STUDIO and the biggest and best festivals of the season, Coca-Cola presents the real magic of summer 2023. In Hungary this summer, fans can meet the Coca-Cola brand at numerous festivals, and COKE STUDIO will be present at three events.
Coca-Cola presented the first original song for COKE STUDIO: “Be Who You Are (Real Magic)” It will start the summer season with its jingles and music video. Written and performed by Grammy Award-winning American songwriter and musician Jon-Baptiste, the new track – which celebrates the power of being true to yourself – features NewJeans, JID, Camilo and Cat Burns.
The last surprise is that the joint work of Imagine Dragons and the Inner City Youth Orchestra in Los Angeles, “Symphony”, which was also performed at this year’s Sziget Festival, has arrived at COKE STUDIO, which can already be seen on the COKE STUDIO YouTube channel. .
COKE STUDIO will be providing more unique music content throughout the summer, including 9 new multi-artist hits from around the world featuring artists like Sam Smith. Each artist has also recorded their own exclusive COKE STUDIO session, which will be available to music fans on all music platforms in June and July.
Commenting on the release of the first anthem, Jean-Baptiste said: “I am proud to partner with Coca-Cola to share a message of support and humanity with the world through my music. The Coke Studio platform brings artists from different cultures together to celebrate our cultural differences and the ultimate unity among us all. It is an innovative, unconventional approach So close to my heart. When I wrote “Be Who You Are (Real Magic)” I was inspired to create an anthem that captures true magic, what happens when we honestly show ourselves to others. The anthem showcases my new friends from all over the world, these exceptionally special artists: NewJeans and Camilo, JID and Cat Burns. We had a great time together and I hope the fans will be clear to him too.”
In addition to the endless creativity and unique new music from the COKE STUDIO platform, fans can also enjoy live music experiences, and thanks to Coca-Cola, they can go to the most famous festivals in Europe, thus getting closer to the live music content. This summer, consumers can win music and summer prizes, such as festival tickets and prizes, in a mega promotion with Coca-Cola and Fanta flavor packaging and Sprite products. In addition, the COKE STUDIO Live Meet-Ups will ensure a season full of unforgettable musical moments.
Fans can meet COKE STUDIO at three festivals in Hungary this summer. Among the collaborative events will be the Sziget Festival in Hungary, where you can meet the brand opposite the main stage and at the Coke Studio Experience. At the last concert venue, which is much larger than last year’s, famous Hungarian DJs will perform the biggest hits of the night during breaks from the main stage program and after concerts, and the lucky ones can also take part in a backstage tour. Coca-Cola will be the title sponsor of this year’s SZIN Festival: visitors can even climb to the top of the COKE STUDIO sound tower, which offers an excellent view of the main stage. Concerts can also be watched from afar on the tower’s huge projector. As new this year, the Inota Festival will also feature COKE STUDIO. In addition to all this, the Coca-Cola brand will also be present at many other local festivals.
Famous international collaborative events are as follows:
Lollapalooza, Stockholm, Sweden (June 29 – July 1)
Tomorrowland, Boom, Belgium (July 21-23 & July 28-30)
Lollapalooza, Paris, France (July 21-23)
Lollapalooza, Chicago, United States (3-6 August)
Untold, Cluj-Napoca, Romania (4-7 August)
Sziget, Budapest, Hungary (10-15 August)
Coca-Cola Music Experience, Madrid, Spain (September 1-2)
Lollapalooza, Berlin, Germany (9-10 September)
Coachella, California, USA (April 2024)
There will be Coca-Cola App QR Codes on promotional packaging for Coca-Cola and Fanta flavors as well as Sprite products. Through these, it is not only possible to load promotional codes on caps and open tabs for many great music prizes, but also access to various contents and games, including the Coke Studio Music Library. Promotional packaging can already be found on store shelves.
