Fashion brands have also followed the changing needs: hybrid pieces and clothing accessories that can be flexibly adapted to the occasion and fashion have come to the fore. However, all this has appeared not only in the field of clothing, but also in the field of smart wearables, and major technology manufacturers are also paying attention to this: in their smart watches they combine a modern look with a changing appearance. Style with high technology.
the Gallup is an analytics company It recently published the results of its latest survey on workplace dress habits, which clearly shows a shift towards more casual and relaxed workplace attire. According to the research, the proportion of people wearing formal business attire has decreased significantly (only 3 percent actually wear it), and the typical workplace attire for most employees is now casual (41 percent), allowing for a much more casual look.
All of this can be traced back to habits developed during the pandemic. According to the survey, those who worked remotely are more likely to wear more relaxed business casual attire to work (58%), while those who do not work remotely are less likely to do so (24%). Compared to 2019, the proportion of people wearing casual business attire increased by 7 percent, while those wearing uniforms and formal business attire decreased by 4 percent.
The decline of suits and the rise of hybrid pieces
This confirms this trend This year’s McKinsey report Also, under which fashion brands moved towards the needs of customers looking for elegant and comfortable style, shifting the focus from traditional formal clothing pieces to hybrid pieces. The perfect dress is elegant yet comfortable, and can be flexibly adjusted to suit the occasion.
According to the report, in parallel with the renewal of office dress habits, those occasions that require classic informal clothing – a suit or an evening dress – play an increasingly important role. Sales trends reflect this well as well, with the number of cocktail, party and evening dresses sold in the US between January and October 2022 rising by 80 percent, representing a 178 percent increase compared to the same period in 2021.
A combination of high technology and fashion
The combination of high technology and fashion is also supported by customer needs: according to a Hungarian representative survey conducted on behalf of Huawei, for a third of Hungarian respondents (31 percent), design is an important aspect when buying a watch (considered by many) as important, as is size – 27 percent The majority of participants (64 percent) prefer smart watches that follow the design of classic watches. Customers want their smart devices to be flexible: for a total of 78 percent of those who filled out the same survey, when choosing a watch, it is important to be able to change their accessories: it must have a replaceable strap (42 percent). It should also be available in several colors (36 percent).
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