10.13.2023 – Imagine that you are a huge fan of Stranger Things, and you will be very happy if there is a place where you can buy a t-shirt, a hat, a mug or even where you can taste the ice cream served by the characters in the making of the series. Well, Netflix is now working on something like this network of stores, which they want to spread globally.
and about Bloomberg It was recently reported that the so-called Netflix House will not only be a store, but also a restaurant and a theme park. The first two stores are scheduled to open sometime in 2025, first in the United States of course, and then expanding worldwide.
Netflix and stores
Of course, the plan isn’t new, as the company has been offering people some sort of live fan experience for years. So far, in 20 cities around the world, 40 places have been presented where the streaming service provider’s products are available, or where you can try out some kind of experience or game. Examples include The Queen’s Ball: A Bridgerton Experience, an evening of drinks and dancing inspired by period dramas, or the Netflix store at the Grove Mall in Los Angeles. However, these were temporary sites.
However, Netflix House will be the company’s first permanent store, indicating that it is increasingly investing in marketing and community building.
“We’ve seen how much fans love to immerse themselves in the world of our films and series, and we’ve been thinking a lot about how to take that to the next level.” said Josh Simon, Vice President of Products at Netflix.
In the house of Netflix, among other things, there will be programs inspired by popular series and dishes that we have also seen in films and series. Unfortunately, we cannot know more than that at the moment, but it is certain that if successful, the network of stores will be expanded worldwide. One can even open in Hungary.
Netflix also previously sold Stranger Things-branded frozen pizzas and ice cream from the popular series.
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