Canadian luxury outerwear brand Nobis is expanding its global footprint with its first stores in China with its Joint project with EllassayIt is a dominant player in the luxury fashion sector in China.
Nobis’ first retail locations are located at SKP and Galeries Lafayette in Beijing and Réel Mall in Shanghai, each featuring the brand’s core and new collections.
“Nobis is ranked among the top 3 luxury outdoor apparel brands in South Korea in terms of sales volume, with 30 department store locations, and we are excited to begin this journey in China with our partners,” Robin Yates, vice president and co-founder of Nobis, said in a statement. New to Ellassay.”
Nobis announced its partnership with Ellassay in June as part of its global expansion plans and to help drive the development of its brand and operations within China, including Hong Kong and Macau. Ellassay is part of the multi-brand fashion group ShenZhen Ellassay Fashion Co., Ltd, which owns French designer brand Iro Paris and American label Ed Hardy.
“As a product-first innovator, customers will experience first-hand the quality of Nobis icon styles like Aura and Yves, as well as on-trend additions like Dyna, Aspen, and Island,” added Kevin Au-Young, president and co-founder of Nobis.
“We welcome the consumer to visit our stores and see how we design with purpose in mind, where midlayers, performance outerwear and technical accessories work together to build a technical wardrobe for today’s climates.”
