This is how the animated advertisements that appeared in the Budapest metro tunnels in the 1990s worked

At the dawn of the 1990s, a new type of advertising appeared in the Budapest Metro: in the sections of the tunnel between the two stations, moving pieces of car windows appeared, illuminating the boring journey for a few seconds.

The Hungarian example has been adapted in many other cities around the world, and now they are trying something similar in Prague, only there they want to implement a more modern solution:

Advertisers can display their products to passengers at thirty-six locations in the Czech capital’s metro system

– observed Theodor, the great Hungarian metro photographer, Gabor Lovas.

In his Facebook post, the man who has been driving Tri-Metro trains for sixteen years said that when he was a teenager, he…

A similarly functional wall, its still frames look like moving images due to the movement of the assembly – in the first location, a Hungarian insurance company and toothpaste are advertised, while in the last location a long-running fashion brand is advertised.

In addition to the above-mentioned places, on the second metro line, between Keleti Railway Station and the Puskas Ferenc Stadium (which was still Nepstadion), we could find a similar place in both directions for more than two minutes – for a while Pannon GSM’s Surreal Bee advertisements were played on it – But its traces completely disappeared many years ago due to renovations.

However, at least one frame remains:

Fortunately, Lovaas was in the right place at the right time, so he was still able to take photos at the two locations mentioned in his article at the beginning of 2015, so the operating principle is now fully understood:

Many professionals appeared among the commentators, and according to one of them, the method has not been used for a long time because…

The light also flashed in the driver’s cabin, disturbing the workers.