New York – National Hockey League (NHL).®) today announced a new Canadian partnership, called Tylenol® The official pain, cold and flu symptom relief partner of the NHL.
The new partnership provides Tylenol®the Kenvue brand, with a set of exclusive marketing rights and labels that will connect the brand with the NHL and its fans through the NHL's extensive marketing, digital and social media channels.
The partnership will be visible in various ways at the 2024 Hyundai NHL Fan Fair™ and the 2024 Rogers (Canada)/Honda (US) NHL All Star Game in Toronto, with on-site television and digital activations to engage fans, and will be visible during the Stanley Cup® Playoffs.
“We are pleased to welcome Tylenol®“, an iconic global brand of the NHL family, so we can work together to build creative programming to engage fans and consumers in Canada.” Chris Falkiner, NHL Vice President of Business Development Solutions. “We look forward to launching our efforts together and developing new, unique content that deepens NHL fans’ affinity for Tylenol.”®“.
“We know that watching, playing and enjoying sports is an integral part of Canadian culture, and many Canadians find themselves unable to exercise or be physically active due to pain or cold and flu symptoms,” he says. Andrew Kalmock, Vice President, Consumer Demand Generation, Kenvue. “Having Tylenol® As the official pain, cold and flu symptom relief partner of the NHL, it's a way to show Canadians that there are fast, effective and reliable solutions to relieve symptoms and help you get back to the sport you love.
To further engage fans and consumers, Tylenol was used® The NHL “Score Against Pain” brand campaign will be featured on in-store retail displays across Canada and on NHL digital platforms.
NHL, the NHL Shield, the word mark and the Stanley Cup image are registered trademarks and the NHL All-Star Game logo and NHL Fan Fair are trademarks of the National Hockey League. The NHL and NHL team marks are the property of the NHL and its teams. © NHL 2024. All rights reserved.
Tylenol® Offers Canadian consumers a range of products to provide temporary relief of pain, fever and other cough, cold and flu symptoms. To check for any Tylenol® The product is right for you, always read and follow the label.
*Andrew Kalmuk is an employee of Johnson & Johnson Inc., a Kenvue company.
About NHL
The National Hockey League (NHL®), founded in 1917, consists of 32 member clubs. Each team roster reflects the league's international makeup as it is represented by players from more than 20 countries, all competing for the most valuable and historic trophy in professional sports – the Stanley Cup®. Each year, the NHL hosts more than 670 million fans in the arena and through its national television and radio partners; More than 191 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube; and more than 100 million fans online at NHL.com. The league broadcasts games in more than 160 countries and territories through rights holders including ESPN, WBD Sports and NHL Network in the United States; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics, Poland and the UK; MTV3 in Finland; Nova in the Czech Republic and Slovakia; Sky Sports and ProSieben in Germany; MySports in Switzerland; and CCTV5+ in China; It reaches fans around the world with games available to stream in every country. Fans interact across the league's digital assets on mobile devices via the free NHL® app; Across nine social media platforms; and on SiriusXM NHL Network Radio™; And on NHL.com, it is available in eight languages and features unprecedented access to player and team statistics as well as the results of every regular season and playoff game dating back to the league's inception, powered by SAP. NHL Productions develops engaging original programming featuring unprecedented access to players, coaches, league and team personnel for distribution across the NHL's social and digital platforms.
The NHL is committed to building healthy, vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation and socioeconomic status. The NHL's Hockey for All initiative promotes the sport's official policy of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL works to expand access and opportunity for people of all backgrounds and abilities to play hockey, foster more inclusive environments and grow the game through greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.
About Kenview
Kenvue is the world's largest consumer health company by revenue. Our iconic brands, including Aveeno, are built on more than a century of heritage®Band aid® Johnson's brand adhesive bandages®Listerine®Neutrogena®And Tylenol®Scientifically supported and recommended by healthcare professionals around the world. At Kenvue, we believe in the extraordinary power of daily care and our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more through www.kenvue.com.
