iSTYLE has relocated and expanded its store in Westend, and visitors are already anticipating the new store with opening shows starting at 10am.
iSTYLE announced the opening of the first Apple Premium Partner Store in Árkád in Budapest and the year that has passed since then at the event held on March 7 as a success story. According to Regional Director Csaba Gyarmati, the first app store opened last year in Arkad managed to achieve double-digit growth in sales and basket value even in the local inflationary environment, and they want to continue this trend with the opening of the second app store at 10 a.m. on March 8 in the mall. Shop Westend. A few meters away from the iSTYLE glass cage, which closed on March 5, in the heart of Westend, on Millenium Square, is the brand's new premium store, where the customer can get to know Apple products and accessories designed for them on 150 square metres.
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The design – quote the press release – “provides easy access to the latest assortment of Apple products in the heart of the capital for both global customers who are sensitive to technological trends and representatives of the corporate sector.” Here too, the same solutions that the store in Árkád used were chosen for the interior design, that is, there are fewer glass cabinets than in other stores, so it is easier to see and handle the products (or their boxes), the lighting is a little warmer, and there is also space for Apple-themed activities. (Workshops) to keep. For example, plants or living walls have not yet arrived for Apple stores. By the way, the most important part of the quoted sentence is the second part, relating to the corporate sector.
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This year, iSTYLE plans to focus more on B2B, paying special attention to addressing the SME segment. The company's B2B division has a history spanning more than a decade, but after becoming Apple Premier Partners last year, the portfolio they can offer to enterprise customers has expanded, whether it's for individual device needs, support, service, replacement, or management. Fleet, etc. In the two distinct stores, in addition to customers coming as private users, their colleagues also welcome businesses.
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The company is also linking the store opening to some sales. On March 8, the following Apple products will be waiting for customers at the Westend store while supplies last:
- M1 MacBook Air (13) 256 GB – 359,990 HUF instead of 455,900 HUF
- M2 MacBook Air (13) 256 GB – 469,990 HUF instead of 529,990 HUF
- Second generation AirPods with Lightning Charging Case – 44,990 HUF instead of 62,990 HUF
- Apple Watch SE (2022) GPS, 40 mm – 83,990 HUF instead of 129,990 HUF
- Apple Watch SE (2022) GPS + Cellular, 44 mm – 109,990 HUF instead of 169,990 HUF
- Apple Watch Series 8 GPS, 45 mm – 124,990 HUF instead of 224,990 HUF
In addition, there is a 30% discount on all iSTYLE, Epico and Cubenest products, 20% off all Anker, Soundcore and Speck products, and 10% off all Lacie, Bose and Philips accessories. More details about store opening discounts here.
