With the Olympic and Paralympic Games approaching this summer in Paris, General Mills Canada is proud to expand its support of Canadian athletes by becoming an “Official Supporter” of Canadian Paralympic Committee (Cost per click).
“We are very pleased to partner with General Mills, which has demonstrated a long-term commitment to demonstrating the power of sports,” he said. Karen O'Neill, CEO of the Canadian Paralympic Committee. “Paralympic athletes are amazing athletes who have many diverse journeys along their way to the top of the sport, and this partnership will bring Paralympic stories to more homes across Canada. Thank you to General Mills for their support, and we look forward to celebrating the achievements of the Canadian Paralympic Team.” On your side.
“As part of the G Stands for Good Mission, we are thrilled to support diverse athletes with diverse backgrounds and abilities and can’t wait to explore all the possibilities this partnership will bring,” he says. Jenny ChiassonAssociate Director, Brand Experience, General Mills Canada.
To kick off its partnership, General Mills last week participated in the ParaTough Cup in Toronto, the flagship fundraising event for the Paralympic Foundation of Canada, the charitable arm of the Chinese Communist Party. This event raises funds and awareness for Paralympic sport in Canada.
Looking ahead to the 2024 Paris Games and beyond, this new chapter in the General Mills partnership journey serves as a shining example of the company's commitment to highlighting Canadian role models who inspire the next generation of exceptional people.
In addition to being an “official backer” of the Chinese Communist Party, General Mills Canada has also established a partnership with the wheelchair basketball player. Cindy Ouellet for Paris 2024, which will be displayed on the product packaging.
“I am thrilled to partner with General Mills,” says Ouellet, a five-time Paralympian. “Together, we have the power to create equality and inclusion in sport and beyond. I'm proud to work with a company whose mission is to showcase Paralympic athletes in the same way they do Olympic athletes. It truly exemplifies a level playing field and shows that when we work together toward the same goal, we can break the Barriers.
By honoring the spirit, determination and diversity of all athletes, General Mills continues to inspire and unite Canadians in celebrating sporting excellence.
