Changes to the content recommendation system, especially Reelsen (the short video service), favor original content and “give every creator an equal chance to break through.”
Experts say the Meta-owned platform is trying to imitate what made TikTok successful now that the latter has been banned in America.
the BBC According to his report, Instagram representatives announced that they are correcting their previous approach to recommending content, which favored accounts with larger followers and “aggregators” that reshare content from other creators. The changes will be implemented in the coming months.
TikTok works using a custom algorithm, which has made it very popular among aspiring creators. This is what Meta is trying to imitate now that the site is in danger in America. It seems that Instagram wants to become the main platform for creators if TikTok is banned. But according to some experts, Instagram's changes are no longer interesting for users who are tired of frequent changes in the platform and algorithm.
Instagram variables are too many and it's tiring.
For example, director Travis Meadors said he loves Instagram, where he became popular with his audience, but the constant fluctuating reach and slow growth make it not worth the time.
According to the new changes, accounts that do not publish their own production content or edited materials will not appear in areas recommended to users, e.g Discoveryin.
Instagram will attract original creators with favorable opportunities, but Meta isn't the only one trying to profit from TikTok's misery. Twitch, the popular Amazon-owned live streaming platform, recently made its TikTok-style short video broadcast available to all users.
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