A series of activities will be held across the country, including Rogers' first set of 'Experience Events'
Tennis Canada today announced the launch of Tennis Month Canada, a national celebration of tennis that will run throughout the month of June. Tennis Month Canada was created in collaboration with the Provincial and Territorial Tennis Associations (PTTAs), and aims to inspire people of all ages and abilities across the country to participate in fun tennis events in their community.
“We are very excited to launch Tennis Month in Canada, which will take place in June,” said Eva Havaris, Senior Vice President of Tennis Development and Partnerships at Tennis Canada. “We've partnered with our PTTAs to invite Canadians from coast to coast to be part of Tennis Canada Month and experience the amazing benefits this sport has to offer people, regardless of age or playing level.”
According to the results of a YouGov Canada study commissioned by Tennis Canada, the sport of tennis in Canada is expected to soar after seeing a significant rise in interest and participation in 2023. Nearly 5 million Canadians picked up a racquet last year, and youth and participation have increased (from 6 to 17 years) significantly increased (+11 percent compared to 2022). To encourage this growth, it is essential to provide more opportunities for people to participate in the sport, and Tennis Month in Canada is a way to do that.
The month-long celebration also seeks to make tennis accessible to Canadians from all walks of life. By offering accessible and supervised public activities at various locations during the month of June, Tennis Canada and the PTAs aim to reduce any barriers preventing people from experiencing tennis.
While numerous activities suitable for everyone will be offered across communities, Tennis Canada and the PTAs will focus on offering “Try Events” through the Rogers First Set Program.
Rogers' first collection
In July 2023, in partnership with Rogers, Tennis Canada launched Rogers First Set – a program dedicated to introducing tennis to youth and families across Canada. To ensure that new tennis players can define themselves as such, the program is play-based and helps young people acquire basic tennis skills through four key pillars: experience, learn, play and compete.
Try Events, part of the first pillar of the Rogers First Set program, provide participants with the opportunity to build relationships and improve their confidence on and off the tennis court in a safe and fun environment. This summer, dozens of Rogers First Set programs and events will take place, beginning with a set of experiential events during Tennis Month in Canada.
“Having an official Tennis Month is a way to motivate the tennis community to collectively showcase the many great programs and offerings available in communities across the country. Together we hope to inspire people of all ages and abilities to try tennis and reconnect people with the sport,” Havaris added.
Tennis Month activities in Canada will be offered in many different locations, from clubs and tennis centers to nearby parks in different communities. For more information about Tennis Month in Canada and to find an event near you, visit www.tenniscanada.com/play/tennis-month/.
