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Samsung responded with a video of the divisive ad for the iPad Pro, and Apple has already apologized for the ad, which was misinterpreted and won't be shown on TV either.
In advertising for the iPad Pro, a lot of creative tools and technical articles are crushed with a huge click, and then we see the new iPad Pro, which can do a lot of things – at least that was the message, but many interpreted it completely differently.
The rise of artificial intelligence is creating uncertainty, especially in creative industries. The ad also has an interpretation that technology is erasing true culture and creativity, which many did not like.
We will never crush creativity. #UnCrush pic.twitter.com/qvlUqbRlnE
— Samsung Mobile US (@SamsungMobileUS) May 15, 2024
Samsung has made troll videos before, and it did it differently this time: in the manufacturer's new commercial, we can see a damaged guitar, which has been brought to life with the help of sheet music displayed on a Samsung tablet in a gray space similar to Apple's press ad. At the end of the video, you can read that creativity cannot be crushed, and the post added, “We will never crush creativity.”
Cover image: details From a Samsung commercial
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