One of the world's largest streaming service providers has reportedly started thinking about making its platform free for users in European and Asian markets, but in return would load Netflix with ads, just like a TV channel.
Netflix is constantly trying to grow its subscriber base, and as part of that, it imposed a ban on password sharing last year, forcing users who used someone else's account to do so. Thus, he was able to increase the number of subscribers, and now the goal is to increase income. To this end, Netflix executives are considering the decision They make the platform free for European and Asian users – He writes Bloomberg.
In return, they will of course have to watch ads, while the company currently has a subscription package that contains ads. According to Bloomberg, Netflix has tried the free model in Kenya before, and its analysis is currently ongoing. Perhaps based on this, among other things, Netflix will decide to expand this model to other markets.
