the dead Facebook announced Monday that it will use facial recognition technology on its social media platforms, including Facebook and Instagram, to eliminate fraudulent ads that use celebrities' faces and to enable faster account recovery if someone forgets their password.
All this three years after Meta removed Facebook's facial recognition feature due to numerous violations. Meta hopes that the introduction of the system will be better received by the Internet community, writes A Digital trends.
“Scammers often try to use images of public figures, such as content creators or celebrities, to lure people with ads that lead them to fraudulent websites asking them to share personal information or send money,” Meta explained in its post announcing the reintroduction of facial recognition technology. Recognition technology.
Meta already has a system in place to detect fraudulent ads involving celebrities, but is now looking to make it more effective.
In the future, if an ad is suspected to be a scam, facial recognition technology will be used, and if it concludes that the ad is a scam, Meta will block it.
The company also said it would delete any one-time comparison data from ads, regardless of whether the system found a match, adding that the data would not be used for any other purpose.
Meta is also testing a feature in its facial recognition technology that allows people to verify their identity and regain access to their Facebook and Instagram accounts if they forget their password, lose their device, or are tricked into giving their password to a scammer.
Currently, regaining access requires proof of identity by uploading an official document, but Meta is now testing video selfies that people can use to prove their identity and regain access to their accounts.
The user uploads a video selfie and we use facial recognition technology to compare the selfie to the profile photo of the account they want to access
The company explained.
Uploaded video selfies are encrypted and securely stored and will never appear on any Meta platform. The video will also be deleted by Meta once it is used to verify the user's identity.
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