This is also claimed by three Australian publishers, who mainly produce lifestyle-related content Facebook They used their content on the social media giant’s newly launched news feed. He did so despite the company’s refusal to negotiate a licensing agreement and tough new regulations for online media in the country, which he said. Reuters.
Australia passed a law this year that pressures Facebook and Google to cut deals with the country’s biggest news companies.
However, the debate highlights potential shortcomings in the law. Although major media companies in Australia usually contract with Facebook, some news portals say that the law has not prevented their content from generating free clicks and advertising revenue for Facebook.
Posting news, reviews and listings is mostly of the fun type Broadsheet MediaAnd urban menu And concrete playground It is alleged that after the law was passed in February, they contacted Facebook to pay for their content. However, the social media company responded to them, saying that their content is inappropriate Facebook news They suggested that they seek support from their grants from a A$15 million (about US$3 billion) fund for Australian regional and digital newspapers.
“I was told, ‘Well, you won’t be on Facebook News, and we won’t pay for that.'”
He told me Nick Shelton, founder of Broadsheet Media, then added:
“To our surprise, we woke up one morning last week that all of our content had expired.”
Facebook News has been operating in Australia since August 4.
Facebook declined to comment directly on the case of the three companies, but revealed it
“It creates value for publishers by sending viewers to their sites.”
By law, Facebook and Google are required to negotiate payment transactions with companies, or else a government-appointed arbitrator will do so on their behalf. However, the publisher must first prove that its primary purpose is to produce news and that it has been unfairly left out.
The three publishers said they would like Facebook to sit at the table for a chat, but if they refuse, they can request government intervention.
“If we don’t get a business deal by the end of the day, we definitely need a stick. We are three excellent examples of publishers and media companies to include in this framework,” Shelton said.
In order to be covered under the law, a publisher must register as a news agency with the Australian Communications and Media Authority, the Australian Competition and Consumer Authority explained. “Urban List” has been listed, but “Broadsheet and Concrete Playground” has not yet been registered.
Tama LiverThe professor at Curtin University in Curtin, Australia, said Facebook was not breaking the law because the case was not prior to arbitration. However, he also added that the apparent treatment of the three publishers was “extremely poor, despicable practice, and could put other publishers at a disadvantage.”
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