toronto/CNW/ – Today, Adidas Canada Signing announced Aaliyah Edwards to the brand's roster of incredibly talented athletes, reinforcing adidas' ongoing focus on elevating women in sports. born in Kingston, OntarioEdwards is currently a senior at University of Connecticut He plays for the UConn Huskies women's basketball team. She has been recognized as a tenacious and outstanding player and recently earned both the Big East's Most Improved Player and Big East Player of the Year awards for 2023. In 2020, she also made her Olympic debut Tokyoparticipating as the youngest member of the Canadian women's basketball team.
Edwards is the first Canadian to be offered an NIL, demonstrating adidas' commitment to creating more equitable and inclusive opportunities for all women in sports. Announced in 2022, adidas has entered into its first no-loss deal with student athletes, focusing on an all-female roster designed to unlock opportunities and provide a platform to be mentored and celebrated. The brand continues to work with student-athletes across a broad cross-section of sports, providing valuable opportunities to advance their college careers.
“We are very proud to welcome Aaliyah to adidas Canada “Basketball family,” he said. Kelly GrahamHead of Marketing at Adidas Canada. “Aaliyah’s athletic accomplishments in her career thus far are inspiring, and her passion for basketball and the community surrounding the sport has not gone unnoticed. She is a natural leader and a positive influence on many aspiring young athletes, and we deeply appreciate her dedication to supporting other female athletes within the society.
Edwards joins the adidas Basketball roster at an exciting time as the brand continues to grow its basketball collection including Class 02 group of 2024designed specifically for the modern ballplayer, which Edwards embodies perfectly.
“I couldn't be more excited to join the adidas Basketball family,” he said. Aaliyah Edwards. “Through our shared values of advancing women in sport and hosting community initiatives to improve access to sport, this partnership will have a profound impact not only on myself, but also on other young athletes just like me.”
In her 2023 offseason, Aaliyah hosted a basketball development camp at a local Kingston High School, where she provided time and mentorship to aspiring young athletes. Adidas company Canada Dedicated to supporting Aaliyah's personal commitment to giving back and championing organizations working to create change in sports around the world Canada.
Source Adidas Canada
