Basketball Canada welcomes Indocino as an official partner

Basketball Canada named Indochino after the organization Responsible for measuring clothing partner.

As part of the partnership, Canada Basketball and Indochino will launch a limited-edition campaign, “Made For You, By Us,” celebrating the upcoming summer season for Canadian basketball teams.

In conjunction with the campaign, customers will have the opportunity to purchase three custom linings, designed in collaboration with national team athletes, to decorate their suits, jackets or outerwear. Each custom liner option offers basketball fans a unique way to show their pride in the sport and the Canadian national teams.

A portion of the proceeds from purchases featuring these custom Canadian Basketball liners will go to Basketball Canada to support the growth of the sport across the country.

“We are thrilled to welcome Indochino to the Canadian Basketball family as our official made-to-measure apparel partner,” said Michael Bartlett, President and CEO of Canada Basketball.

“Whether it's on the runway or on the hard court, fashion and basketball are uniquely connected, and by partnering with Indochino, we will be able to offer a new and innovative way for our fans to show their support.”

Indocino has previously worked with hundreds of professional athletes across numerous professional leagues, including the annual NBA Draft.

“As a proud Canadian brand based in Vancouver, we are honored to partner with and support the Canadian basketball team as they head to the upcoming Paris Games,” said Drew Green, CEO and President of Indochino.

“Collaborating with athletes as they work to leave a unique mark on their sport is something we at Indochina have always been passionate about. We look forward to this unique partnership with Basketball Canada as we cheer on these talented athletes at upcoming matches.”