If someone has already lost their way to the Facebook Marketplace classifieds page on the social site, they know that everything from new socks to used cars can be found. But it surprised even the most vilified advertisers or shoppers when, in February of this year, it was revealed that land in the Amazon rainforest, including protected and indigenous areas, was also announced.
For the land that can be bought is Aboriginal, timber, forest Using keywords and identifying countries in the Amazon. But because it sheds light on matters related to the earth BBC notedThese ads are completely illegal, as the advertisers do not own any ownership rights in the site. Advertisers attempted to circumvent local laws by selecting areas of forest that were not under the control of the authorities and then creating arable land through clearing the forest.
BBC Article – Commodity After the sale of land in the Uru Eu Wau Wau Reserve in Brazil for 7 million HUF, the local Supreme Court authorities during an investigation. Facebook is also changing its advertising policy and, in consultation with UN environmental experts, will attempt to filter illegally declared land that may belong to nature reserves. edge He writes that the community giant also plans to comb its advertising system’s algorithm through the database provided by the United Nations, looking for matches between ads and protected areas.
According to Brazilian lawyer Brenda Brito, the action by society alone is small. The Qubit According to the lawyer who was cited so that there is a binding rule araTo accurately distinguish the sold item Earth There is no hope that ads for the sale of protected areas can be successfully liquidated. The surrounded by scandals Facebook doesn’t want to make precise zoning mandatory in its future ad function either.
(Cover image: Brazil’s Amazon rainforest on June 4, 2008. Photo: Per-Anders Pettersson/Getty Images)
