The new media platform provides customers with cashback while helping brands increase sales and business growth
New York, April 3, 2024–(Business wire)–Today, Chase was launched Chase Media Solutions, its new digital media business, providing brands the ability to connect directly with the financial institution's 80 million customers. Chase Media Solutions acts as a key channel for brands, connecting them to consumers' emotions and personal interests. In return, Chase customers benefit from personalized offers and the ability to earn cash back with brands they love or are discovering for the first time.
As the only bank-led media platform of its kind, Chase Media Solutions combines the scale and audience of a retail media network with the exclusive benefits of Chase's first-party financial data, institutional credibility and precise targeting capabilities. Today, the bank's large consumer base and 6 million small business customers benefit from Chase's broad range of travel, dining and shopping offerings – generating unparalleled insights across consumer categories.
The launch of Chase Media Solutions follows the integration of Figg, a leading card-linked marketing platform. JPMorgan Chase & Co. acquired on Figg in 2022 as a natural step in Chase's efforts to build its proprietary binary trading platform, and as part of the company's vision to drive profitable value for both business and banking clients.
“Our deep understanding of consumer spending across categories has pushed us to reimagine what retail media networks can deliver,” said Rich Mohlstock, president of Chase Media Solutions. “Like retailers, we have first-party data and custom audiences. But what sets us apart is the unparalleled scale and insights from our customers – who have long served as a trusted guide to their financial decisions. Chase reaches across brands, merchants and corporate sectors, providing a comprehensive view of shopping behavior.” Purchasing: This enhances the degree of personalization and helps brands provide offers that pique the interests of consumers.
Advantages of the Chase Media Solutions platform
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First party data: Using Chase's proprietary transaction data, brands and agencies can precisely target customers at scale based on purchase history (such as targeting new, lapsed, or loyal customers).
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Better ROI and Attribution: Brands capture increased spending on everyday purchases both in-store and online with clear attribution for every dollar spent on media
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Trust and brand integrity: The platform is built on Chase's foundational trust and institutional credibility, including a verified audience and brand-safe owned channels
Among the initial pilot partners, Chase Media Solutions designed 30-day campaigns for Air Canada, Solo Stove, Blue Bottle and Whataburger, driving significant traction for those brands in incremental sales and new customer growth.
Regarding the success of their initial campaign, Scott O'Leary, Vice President of Loyalty and Product for Air Canada, said, “The Chase team successfully created a thoughtful, targeted offer that exceeded our expectations. Creating two distinct offers increased revenue and awareness” for Air Canada among the Chase card member base. These tests clearly demonstrated the potential of the Chase Media Solutions channel, and we look forward to working together more in the future.”
About Chase
Chase is the American consumer and commercial banking subsidiary of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services company headquartered in the United States with $3.9 trillion in assets and operations worldwide. Chase serves nearly 80 million consumers and nearly 6 million small businesses, with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: more than 4,700 branches in 48 states and the District of Columbia, more than 15,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.
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Contacts
Media communication
April Lee
[email protected]
201-788-9089
Michael Sinatra
[email protected]
551-574-8031
