Curling Canada in search of new leadership amid difficult times
While curling fans eagerly await the 2024 season, the sport's governing body, the Curling Authority, faces a myriad of challenges. At the forefront is the search for a new chief executive officer (CEO), a position left vacant following the exit of Katherine Henderson, who has taken over as president and CEO of Hockey Canada. With Danny Lamoureux taking over as interim CEO, the organization expects a permanent appointment by early 2024.
Challenges on the ice
Over the years, Curling Canada has suffered from dwindling attendance at major events, a decline in high-level competitions, and declining results at international events. Despite the commendable efforts of athletes like Brad Gushue and Rachel Homan, competition is becoming increasingly fierce. International teams, with their superior funding and centralization, continue to dominate the world stage, especially at the World Championships and Olympic Games.
Involving the younger generation
One big hurdle the organization faces is engaging a younger audience. Compared to their older counterparts, this demographic leans towards entertainment-heavy productions and maintains a strong presence on social media platforms. Curling, traditional in its appeal, seeks to resonate with this section of the public.
Navigating challenges
To address these issues, David Murdoch was recently appointed High Performance Director. Although international teams continue to excel, there is cautious optimism within the organization. Curling Canada has made some strategic moves, including dropping events like the Canada Cup and Confederations Cup from the Season of Champions calendar. Grand Slam events have also been reduced from six to five per season. Although these changes have had mixed effects on attendance and broadcast coverage, the organization hopes to make a positive impact in the long term.
Nolan Thiessen, executive director of marketing and fan experience, remains optimistic about the future of Canadian curling. In the midst of these struggles, the organization remains steadfast in its commitment to revitalize the sport, restore its competitiveness, and win back the hearts of its fans.
