Discovery Sports has an agreement with the Tennis Federation of Australia until 2031 for the linear and digital rights to broadcast European live and exclusive broadcasts of the Australian Open. Eurosport first broadcast the Australian Open in 1995, so a long-term deal beginning in 2022 will cement the channel’s relationship with the year’s first major tournament.
As part of the 10-year agreement, Discovery will also use its global channels, platforms and brands, including Eurosport and Discovery+*, the home of real-time entertainment, to reach an ever larger and broader audience. In addition to cutting edge tennis, Discovery will partner with Tennis Australia to bring viewers a wide range of lifestyle and entertainment content, as well as sports, as well as behind-the-scenes stories of the competition. Discovery is known worldwide for its factual and non-fiction content on a variety of popular topics such as home, adventure, travel, gastronomy, nature, the environment and science – and with the current agreement it shares a goal with the Australian Tennis Association.. to increase the popularity of the tennis tournament over the next decade by involving all family members.
Eurosport also holds exclusive rights to European coverage of competitions leading up to the Australian Open, such as the Adelaide International ATP. In the two main events, the best players in the world prepare for the Australian Open in Melbourne.
“We are delighted to deepen our partnership with Tennis Australia through the tournament which is one of the jewels of the tennis season. We have an unparalleled heritage in tennis broadcasting, and whatever platform we choose, our fans can see everything from the Grand Slam tournaments that matter on and off the court. . Said Andrew Giorgio, President of Discovery Sports. – By expanding our long-standing partnership with the Australian Open, we can go even further. By using the full capacity of Discovery’s global channels, platforms and brands, including Eurosport and streaming service Discovery +, we can reach new audiences and play an even greater role in promoting the tournament with new stories.”
“Eurosport has been showing the best of the Australian Open in Europe for over 25 years. We are delighted to extend this historic partnership Craig Tilley, CEO of Tennis Australia and Director of Competition for the Australian Open has been added. – We can’t wait to tell players’ stories on and off the field through our free online pay-per-view channels at Eurosport and Discovery, in January and throughout the year.”
“In recent years, we have seen more than one memorable moment in the Austral Open from the matches of Marcy and Federer Voxovic through the victory of Timea Papus to the victory of Beros Zsumbor in the junior championship. – said Gabor Sabo, captain of the Hungarian team Eurosport. – We are delighted that tennis fans will be able to witness the first Grand Slam of this year at Eurosport in the next 10 years, and hopefully, together with my colleagues and our team of experts, we can mediate more Hungarian successes.”
During the Australian Open in 2021, the Eurosport broadcast service reached a record audience: the number of video launches increased by 36% and the number of minutes watched by 84% compared to Eurosport Appon 2020. During the Australian Open, the number of unique visitors on the platforms increased Eurosport is significantly digital (+61% compared to 2020), with notable growth, for example, in the UK (+244%) and Italy (+90%).
Discovery OP US broadcasts live pan-European (excluding UK and Ireland) on Eurosport and discovery+*.
* Discovery+ is available in Denmark, UK, Finland, Netherlands, Norway, Italy, Sweden and Spain.
