Due to slowing growth in demand for electric cars Many automakers, including Ford is also changing its plans.“Given the declining margins, we have adjusted our product, technology and manufacturing roadmap to achieve our goal of positive sales in the first 12 months of launch for all new models,” said John Lawler, Ford’s chief financial officer. “Let’s get there EBIT.”
The company continues to focus on pickup trucks and commercial vehicles, Where it already has strong positions, according to CEO Jim Farley. The solution to slowing electric car sales is to reduce production costs.This is the key because
Ford is expected to lose $5.5 billion on electric vehicles this year.
Ford Part of its new strategy is a mid-range electric pickup truck that will appear in 2027.which is based on the designs of a new and affordable electric car engineer. In addition, the company It will start producing electric commercial vehicles in 2026. At its Ohio factory.
car maker in the near future Puts more focus on hybrid vehicle productionAs consumers fear that gasoline-powered vehicles will be replaced by all-electric models, the proportion of annual capital expenditure devoted to pure electric vehicles will fall from 40% to 30%.
Ford It is also reorganizing battery production, To further reduce costs, Farley said, “An affordable electric car starts with an affordable battery.”
Source: Reuters
Cover image is an illustration. Cover image source: Getty Images
