Lewis Hamilton and his management came up with surprising news before the Mexican Grand Prix.
The seven-time world champion is active outside of Formula 1. In addition to his activist personality, he has also made room for his business acumen over the years, with numerous projects associated with his name. Vegetarian restaurant chain Open He launched his own collection with Tommy HilfigerAnd even a unique energy drink under the Monster brand.
However, the world of tequila has changed recently, and the seven-time world champion created his own brand with a slight modification.
The drink made from the Mexican blue agave is almost identical to the process of making tequila, except for the fermentation process. Hamilton is about to launch a non-alcoholic tequila drink.
The drink, called “Almave,” will be available in the United States starting Thursday, while it will be released in global markets in 2024. Consumers can choose between two versions: “Almave Ambar” is recommended for sipping, while “Almave Blanco” is recommended for mixing.
“I’ve always loved tequila for its flavour, but there are times when I don’t crave alcohol, and I know more and more people do. This idea led me to partner with Ivan and Casa Lumbre, because I knew that if anyone could make the drink, it was him. With “Almave”, our goal is to offer a high-quality option for those who do not want to compromise and want to enjoy the authentic taste of tequila, which will be provided by non-alcoholic blue agave syrup. Hamilton stated.
