In the battle for TV viewers, YouTube is at a premium. According to Nielsen, the video streaming company recorded the second-highest share of TV usage in the US in April 2024, behind Disney but ahead of Netflix.
Disney has found a winning formula. In the United States, consumers have a wide choice of television content on offer, from shows and movies to documentaries. However, when it comes to choosing a content provider, US TV viewers turn first and foremost to Disney.
At least that's what Nielsen says, which recently unveiled “The Media Distributor Gauge,” a system that provides a cross-platform view of total TV consumption (via streaming, cable or linear) ranked by media company.
“The new vision removes the barriers of traditional TV versus streaming, and puts all content distributors on a level playing field to allow an additional perspective on watching TV today,” says Nielsen.
Thanks to its many platforms, including Hulu, ABC and ESPN, parent company Disney topped the rankings in April, with 11.5% of total TV usage.
Online giant YouTube ranks second with 9.6% across all platforms. It leads NBCUniversal (8.9%), Paramount (8.8%), and Warner Bros. Discovery (8.1%), and Netflix (7.6%).
Among April's highlights, the NCAA women's basketball tournament dominated audiences, as did the Prime Video original series He fallswhich became the most-watched program on the platform and topped all streaming titles with more than 7 billion minutes viewed, Nielsen reports.
Live streaming dominated viewership at 38.4% of all TV, ahead of cable (29%) and traditional TV (22.2%). Cable was the only category that didn't suffer a decline in viewers, thanks to sports viewing. The NBA playoffs, the NFL draft, and coverage of the NCAA women's basketball finals and semifinals especially kept American viewers watching. – Agence France-Presse Relax News
