Anyone who has ever worked knows that no matter how well someone does their job to the best of their ability, it is easy to make a mistake, or for the feedback to be not quite what you had previously expected.
Of course, all of this can apply especially to the arts, because works of art, whether fine art, film, or music, are often divisive, and audiences often do not understand the creator's motivations or message—despite his or her best knowledge and intentions.
Francis Ford Coppola and his crew faced a similar problem when filming his latest movie, when they released the trailer for the five-time Oscar-winning director's latest film: the Megalopolis trailer didn't go as planned.
The trailer for the film, distributed by Lionsgate, opens with quotes criticizing Coppola’s previous work, including critically acclaimed films like The Godfather and Apocalypse Now. “Genius is often misunderstood,” the accompanying narration reads.
In principle, there would be no problem with all this, it is known that both works, despite initial doubts, were real box office successes. The problem was just that
The trailer's creators admitted that they invented many of the quotes themselves, and they were not included in the original reviews.
After the rather embarrassing and completely incomprehensible forgery, the distributor quickly realized that this could be a much more serious scandal, so he deleted the video almost immediately, and in his announcement his reaction was similar to Ferenc Gyurcsány's speech in Ouzoud – perhaps a little more complicated.
We made a mistake. Lionsgate is pulling the Megalopolis trailer immediately. We apologize to the reviewers involved, as well as Francis Ford Coppola and American Zoetrope for the unforgivable error in our screening process. We made a mistake, sorry.
A company spokesperson told Variety:
Megalopolis premiered at this year’s Cannes Film Festival to mixed reviews. Described as a “Roman epic set in modern America,” the Adam Driver-starring film reportedly cost Coppola $120 million to make and was picked up by Lionsgate for U.S. distribution. Megalopolis is set for release in September, and the only question is when we’ll get to see the remastered trailer, which we hope will be more faithful to the…
Of course the Internet does not forget, so the video can still be found on other channels:
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