According to the NMHH Communications Directorate, the world's population spends 2 hours and 25 minutes watching television every day. MTI announced that Europeans spend almost an extra hour, an average of 3 hours and 22 minutes, while we Hungarians have been sitting in front of the TV screen for at least four hours on average every day since the turn of the millennium.
Based on data from the Global Audience and Content Evolution (Overview) covering 71 countries and mapping TV viewing habits in 2022, we can say that at home we are still sitting a lot in front of the “box”, while in other parts of the world this is not such a common form of Entertainment. After 2016, the global population's daily TV viewing time fell to less than three hours.
The largest decline was measured in the North American continent, where at the turn of the millennium more than four hours a day were still being watched, but after the peak of 4.5 hours measured in 2014, there was a sharp decline, and finally by 2022, the research revealed that The time a person spends in front of the TV has decreased to less than three hours.
They write that while people gradually moved away from television in the northern half of the United States, television viewing in South America became more common: by the beginning of the 2000s, daily consumption time had risen to more than three hours, and in 2022 – since the beginning of Measurements – Close at the highest value at 3 hours and 38 minutes.
Iceland holds a negative record
It has also been reported that European residents have spent at least three hours on this activity since the mid-1990s, rising to four hours by 2014. Aside from outliers during the Covid-19 pandemic, we have also observed a downward trend in Europe in recent years. By the way, in the ranking of continents, Australia and Oceania come in last place,
In Antarctica's capital cities, television is watched for an average of only 1 hour and 46 minutes per day.
The analysis revealed that in 2022, time spent watching TV decreased further in Europe, by an average of twenty minutes. Most Georgians stayed away from screens, watching shows for 41 fewer minutes per day on average than a year earlier.
The Icelandic population holds a negative world record: those between the ages of 12 and 80 watched just over half an hour of television on an average day.
The Hungarians are in the lead
Hungarians have consistently been at the top of European rankings for time spent watching television. In 2022, we finished in fourth place, ahead of our country only Bosnia and Herzegovina, Romania and Serbia.
Our ranking is also high globally (eighth), although the Dominican Republic from South America (5 hours and 15 minutes), the Kingdom of Saudi Arabia from the Middle East (5 hours and 2 minutes), and Cameroon from the African continent finished ahead of us (5 hours and 12 minutes), while Asia Uzbekistan (5 hours and 3 minutes) they wrote.
The following was highlighted: In Europe, Hungarian TV viewers only persevered with the information and entertainment opportunities provided by screens, i.e. they devoted the same amount of time to TV in 2022 as in 2021: an average of 4 hours and 51 minutes.
Cricket instead of football
According to the analysis, the competition for the most watched programs in many countries of the world was dominated by the presence of various drama and comedy series, but the situation is different in Europe, where the realistic entertainment genre prevailed. Talent shows and other reality formats took first place in Belgium, Bulgaria, the Netherlands, Portugal and Romania, as well as in our country (I've got the talent, The Masked Singer, Big Brother Famosos, I'll be a star in a star!).
News programs came to the fore in German-speaking areas.
In Austria, Zeit im Bild 1, and in Germany and Switzerland, the Tagesschau took first place. On the other hand, in Hungary, 60% of the 10 most watched programs were talent shows or some type of reality show, the researchers said.
They also pointed out that if we look at the most watched sports programs in each country, the 2022 FIFA World Cup is only fourth in the world, behind American football in the United States, Olympic men's 1000m speed skating in China and the host country in China. . The ongoing Cricket Asia Cup in India was far ahead of it.
