Many people's eyes no longer flutter when they hear the news that more and more devices and software are using the capabilities offered by artificial intelligence. In addition to the innovations of major technology companies, artificial intelligence, which will perhaps rule everything in our future, is now also helping us in searches on… Internet – which, of course, positive votes come with a great deal of maintenance.
Google has recently joined this line, and from now on we can access the required pieces of information not only in the usual way, but also through the use of artificial intelligence. This new AI assistant is Gemini, an artificial intelligence that helps us in our searches, further enriching the set of possibilities offered by the technology giant. Notable examples include knowledge panels based on a knowledge graph that populates relevant facts in the information field next to search results, and Featured excerptswhich creates snippets of the search result and appears before the page link, helping users immediately.
In comparison, Google's innovation not only allows us to extract them from relevant sources, but the company's generative AI simply produces them behind the scenes. The company's goal is to provide a customized response on demand rather than a standard set of documents. Of course, this sounds very good, but it is not certain that the new functionality should be used immediately in all cases.
It doesn't matter whether we are looking for facts or waiting for advice
These AI features absorb information from the Internet and other available sources and provide answers based on how they have been trained to associate words. The main argument against technology is this
An AI-based search engine often removes the user's judgement, agency, and opportunity to learn from the equation.
Of course, this is still relevant for many searches, whether it's about how food prices change due to inflation, or how to make the perfect soft sponge cake. AI capabilities are an easy way to sift through a large document and choose the specific answers you need. Whether it's newspaper articles or even thousands of recipe books.
Yes, but people's research needs don't end with factual information. Ideas, opinions and advice are welcome.
Of course, reliable information, but this is not always the case. A well-known example of this is when a researcher was asked how to prevent cheese from sliding off a pizza, and he replied that a little glue should be added and the problem would be solved. Of course, you can have fun with this, but if you want real answers, you are looking for relevant information in the wrong place.
While a knowledgeable user is aware that such silly answers are probably wrong, it is very difficult to detect this when we want information about real-life matters, he explains. Conversation In his article, Craig Shah, a professor at the University of Washington. A great example of this problem is what happened when…
When searching for the beliefs of former US presidents, Google's AI gave an incorrect answer of… Barack Obama is a Muslim.
This misinformation then spread widely, as it usually does, and the research site did nothing to inform its users that it was just a wrong answer, not the truth. Google admitted there were problems with its search engine and has been claiming so ever since Fix themHowever, the extent to which these answers can be trusted remains questionable.
There is a fact that the traditional method is more convenient
Last year, Google announced the pairing of generative AI with search results, and after a year of development, Gemini and AI Overviews, the AI-based overview of searches, are now available. The AI built into the search engine is actually like a fast food restaurant serving us through a small window while we sit in the car. This option is fast and convenient, but not necessarily the healthiest option.
Browsing traditional search results on Google, for example, is like looking at the menu at a restaurant, deciding which order to place with the waiter, and then waiting patiently for the food to arrive at our table. As with Google searches, we enter the information we are looking for, it lists it for us, and we find information relevant to us from recommended pages. Of course, in this way we can fail fast and convenient service, but still
The advantage of a traditional search engine is that it delivers results with great care, customization, and control, even if it consumes more time and energy.
Thus, although artificial intelligence is developing at a rapid pace, human knowledge is still indispensable in some topics, because at the moment we can still get a reliable answer about the topic we are looking for, if we ourselves search the recommended pages. By search engine related to us and can provide reliable information.
(Cover photo: Dilara Erem Sancar/Anadolu/Getty Images Hungary)
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