The total value of the 100 most valuable brands is currently $6.9 trillion, twenty percent less, or $1.7 trillion, than in 2022. Compared to the pre-pandemic level in 2019, their value has increased by 47%.
The top three on the list were Apple, Google, and Microsoft.
- Based on data at the end of last year, Apple was valued at $880.455 billion, up 185 percent from 2019 before the pandemic, but down from the $947.062 billion a year earlier.
- After 2021’s figure of $819.573 billion, Google managed to show $578 billion last year, an 87 percent increase in value compared to 2019.
- Microsoft increased its brand value by 99% to $502 billion compared to the year before the pandemic.
Amazon held the first place in 2019, but today it was only able to occupy the fourth place in the ranking with a value of $ 468.7 billion. This is 48.6 percent higher than the 2019 value.
American McDonald’s ranked fifth with $191.109 billion. Next in the ranking is the American Visa with 169.092 billion, the Chinese Tencent with 141.020 billion, the French Louis Vuitton with 124.822 billion, the American MasterCard with 110.631 billion and Coca-Cola with 106.109 billion.
The decline is only apparent
The decrease in overall values compared to 2022 actually shows the continuation of the long-term growth trend of brands, which began after the global financial crisis in 2008 and continued until the beginning of the pandemic in 2020 – The announcement was quoted by Martin Guerreria, President of Kantar BrandZ.
He added that brands that continually invest in building strong relationships with consumers are in a much better position in today’s rapidly changing environment.
