Wild speculation came to light after the publication of the latest Bloomberg report, because according to the newspaper, after South Africa, Netflix may launch the free version of its service, studded with ads, in Europe as well.
As you know, the streaming giant introduced the free version of Netflix in Kenya in 2023, but the service was shut down at the end of the year. the Bloomberg The company is currently analyzing the data obtained during the testing period, but insiders believe that the company is considering expanding the functionality to other continents.
Primarily, European and Asian markets will be affected. However, the free Netflix service can only be used with restrictions – for example, the user will receive a large amount of advertising along with films and series, but for the streaming giant, this may be a more profitable form of business.
As the newspaper points out, by making it free, people who were not allowed to pay for Netflix would start using the platform, and so the user base could increase – more users means more ads displayed, so income will increase.
But it is important to note that no specific decision has been made on this matter yet – even if the giant company decides to offer free Netlfix, its implementation could take months or even years, even if in a low voice.
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