Google has realized that secret tracking of IP addresses gives the opportunity for abuse, so it is trying to strike a balance between ensuring users’ privacy and the basic functionality of the web, the site wrote. Sleeping computer.
IP addresses allow websites and online services to track user activities and thus facilitate the creation of user profiles.
This raises significant privacy concerns because, unlike third-party cookies, users currently do not have a direct option to opt out of this secret tracking. However, IP addresses are necessary for some web functions.
IP Protection routes third-party traffic through a proxy server owned by Google, making users’ IP addresses invisible, and eventually Google adds an additional proxy server so that no server can access the IP address.
Initially, for IP protection, there will be a feature that gives users control over data protection
It allows Google to track behavioral trends.
The position will be introduced gradually in order to take regional aspects into account and ensure the learning process. Initially, only users signed in to Google Chrome and with US IP addresses can access these proxy servers.
Google has warned that there are cybersecurity concerns over its new IP Protection feature.
Since the traffic will pass through Google’s servers, this may make it difficult for security and anti-fraud services to block DDoS attacks or detect invalid traffic. Also, if one of Google’s proxy servers is hacked, they can see and manipulate the traffic passing through it.
Regardless, the introduction of intellectual property protection is an interesting move, as a large part of Google’s business model is based on tracking users. Given Google’s questionable history of privacy and security violations, many users are likely to be skeptical of the company’s intentions. But if intellectual property protection can truly protect people’s privacy, it could improve Google’s reputation Tech Radar.
