As Index reported, Apple introduced the completely redesigned, thinner-than-ever iPad Pro on Tuesday, and a stunning commercial film was filmed to promote it.
In the video, which has been viewed nearly two million times, you can see how symbols associated with creativity – such as musical instruments, sculptures, brushes, paints and cameras – are crushed by a machine, at the end of which only one thing remains. Connected.
This is none other than the new iPad Pro, which symbolizes that with the device and accessories like the Apple Pencil Pro that can be purchased for it, almost any powdered object can be replaced — whether drawing or making music.
According to some, the ad was very creative, but opinions began to spread like wildfire on social media sites such as Twitter and Reddit.
Apple's ads suggest that true art is worthless and easily destroyed.
The issue escalated to the point that the company had to apologize in a statement, and according to them, they missed the mark with the announcement and made a mistake, which they deeply regret; For this reason, TV campaigns related to the iPad Pro will also be discontinued.
Our goal is to continually celebrate the many ways users express themselves and bring their lives to life with iPad. We missed the mark with our last announcement, which we deeply regret
Ad Age quoted the iPhone manufacturer. Apple spokespeople also declined to comment on the matter.
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