LG Electronics (LG) has launched a global social media challenge, encouraging users to share content that inspires optimism and a positive outlook on everyday life on their own channels. The challenge, which is running on TikTok and Instagram, aims to create a more positive environment on social media platforms by encouraging the sharing of inspiring content. The content features the “finger heart” gesture – a popular symbol among K-pop stars, which forms a small heart by touching the index finger and thumb – with the hashtags #Lifesgood and #Optimismyourfeed.
“LG is committed to making the ‘Life is Beautiful’ promise a reality. With this new social media challenge, we want to learn what our slogan means to customers,” said Kim Hyo-eun, LG’s vice president and head of brand management division. “We believe there is real power in approaching life with an optimistic attitude. The message of our challenge is to strive to do activities that fill us with good feelings, whether in the virtual world or in the real world.”
Following the release of the Optimism your Feed video playlist in May, this social media challenge is the next stop in LG’s campaign of the same name. The Optimism your Feed video playlist features special content that increases the amount of positive content in its feed when a user interacts with it. Curated in collaboration with global optimistic influencers, the playlist has garnered over one billion views on YouTube, TikTok and other social media platforms in just three weeks.
The social media challenge just launched, encouraging users around the world to join opinion leaders like Tina Choi, Victoria Brown, Josh Harmon, Team1llusion, Lina Vivas, and Samuel Weidenhofer in spreading optimism on social media. Nearly 21,000 users have joined the movement in just four days.
The Optimism campaign was developed following a global survey conducted by LG, which revealed that nearly half of respondents (45%) believe that the messages in their news feed contain more or less negative messages than positive ones. One in four respondents (28%) believe that negative content on social media has increased their anxiety, and one in five respondents (20%) feel that these messages make them unhappy*.
As part of the campaign, LG is also launching a series of events in South Korea called “Optimism Your Day,” which will run until early July. Following a similar activity last year, a truck decorated with the company’s Life’s Good brand logo is set to visit 11 locations. The truck features a large LED screen that displays videos of the Life’s Good campaign and positive messages shared by LG employees around the world. LG believes it is worthwhile to spread the campaign’s message of optimism to employees and the outside world.
“At LG, we are all brand ambassadors,” said CEO William Cho. “If we all start improving our environment step by step, I believe LG will one day become a company that conveys a truly positive image, helping to create a better life and a better world.”
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