November 8, 2023 – 6:33 pm
Meta, the company that owns Facebook and Instagram, announced on Monday that it will exclude political ads and advertisers from its platforms using new generative artificial intelligence it developed. Thus, the company secretly does not want to prevent its pages from being flooded with realistic fake videos and audio recordings. By the way, Meta apps also don’t allow AI to be used to edit shots of politicians.
Meta excluded its AI, which is still in the testing phase, not only from political ads, but also from sensitive areas such as healthcare services and products. the According to Reuters Google, which is developing a similar advertising AI, is defending itself against abuse of the tool by requiring producers of AI-generated content to issue a warning statement.
Then on Wednesday, Meta came out with another announcement: In the United States, starting in 2024, hosts of political or social ads will also be required to clarify whether their ads are political or not. any Artificial intelligence was used, such as DALL-E or Midjourney imaging programs. In addition to the fake content being produced with supermodels and the date of the US presidential elections scheduled for next year, which is considered a particularly important event in terms of its regulation, the fact that Joe Biden recently approved artificial intelligence in a decree, and previously also made meta voluntary and commitments to control the technology may have played a role as well. role in this matter.
According to the advertisement The New York Times reminded meFacebook has always had problems with political ads. In the 2016 presidential election campaign, for example, Russian hackers of the late Yevgeny Prigozhin’s troll farm in St. Petersburg were able to spread fake news that exacerbated disputes between political camps. Among American voters without any restrictions. After 2016, Mark Zuckerberg spent billions of dollars to filter out fake news or at least limit the spread of fake news, but it has since been revealed several times that these “efforts” are mostly PR actions with which the company is trying to cover up the fact that it is considered social media. More important than an ethical internet, maximizing interactions.
