Seven out of ten travel in Hungary this year, according to a survey by the Hungarian Tourism Agency by the End of the Century Foundation. Three-quarters of the respondents traveled in the summer, most of them to Lake Balaton, the Matra Bock District, or around Budapest. Hygiene precautions will stay with us for some time to come, and the promise of one-on-one destination remains crucial.
The value of inbound tourism has increased due to the diversity of local supply and restrictions, with 54 percent of respondents participating in domestic travel in the past 12 months, according to a representative survey in May by the End of the Century Foundation.
SZÉP’s growing budget contributes significantly to reviving the appetite for travel, with a third of respondents (32 percent) using this currency on their tourist trips.
Thanks to European standards, family-friendly services and quality, guest satisfaction on their last domestic trip was high: on a scale of 10 8.
70 percent of survey respondents plan to travel locally within a year, and respondents cited bathing and relaxing close to nature as primary tourism goals.
Most of the attractions will travel to Lake Balaton (36 percent), followed by the Matra Bock (12 percent) and the Budapest region (9 percent).
The answers also show that the most attractive types of accommodation are private and other accommodations (50 percent) and hotels (40 percent).
Photo: Balázs Mohai / MTI
Research indicates that place promise is still a prominent factor in choosing a destination. At the same time, hygiene precautions and flexible cancellation clauses are expected to remain important. The picture is more accurate by alleviating the epidemiological situation and the degree of vaccination, as 60 percent of respondents stated that they had already been vaccinated.
Domestic travelers appear to be more optimistic about summer excursions, which 70 percent of tour planners will choose, according to the survey. The high season in summer (July-August) is most popular for specific travel dates.
37% of respondents said they have plans to travel abroad, with European countries being the most visited, with Croatia and Austria being the main destinations.
NTAK advance reservation data also shows a parallel to the search data. Throughout the three summer months, more than 1 million overnight guest reservations have been booked, most of them for July. The number of bookings increased by 37 percent from the previous month. 75 percent of reservations came from local guests, 35 percent of whom came to Lake Balaton, 8 percent to Matra-Buk, 7 percent to Debrecen and the surrounding areas, and 5 percent to accommodations near Budapest and Buk – Sarvar.
The realization of domestic, domestic and tourist trips will become safer in proportion to the increase in the vaccination rate.
