This year, a large portion of those taking online courses have been inspired by pop culture to learn another language, and the phrase “I’m mentally exhausted” became the 2021 collection for the world’s largest online language learning platform, Duolingo.
The company, like other providers, publishes a single and global set of major language learning trends every year, the latter showing that after the first year of the global pandemic, the mood for online language learning has changed dramatically in 2021.
With 500 million users, today Duolingo offers around 100 lessons in 40 languages (including Hungarian) with a strong mobile focus, and it’s no wonder 80% of new language learners started their courses in 2021 via a mobile app.
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According to the platform’s 2021 report, this year saw a boost in Asian languages, with more people learning Japanese than Italian this year (Japan ranked fifth on the list of most popular languages) and Korean ranked seventh on the list. The report stated that the Chinese language also advanced from the tenth place last year to the eighth, ahead of Russian and Portuguese.
According to the survey, more than two-thirds of those who take an online course were motivated to learn a language through a cultural event or program – popular culture has become very important in this field, as evidenced by the fact that 29% (40% within Generation Z) set out to learn a language A new language for understanding TikTok videos in a foreign language.
Not only social services but also streaming video platforms are a huge motivating force in language learning. According to Duolingo Group, 37% of those enthusiastic about learning a language from a foreign language series, for example, started learning Spanish as part of the Netflix Money Heist series, while Squid Game, also from Netflix Workshop, convinced 28% of users They need to learn the Korean language.
Statistics also have a galactic dimension, so Hungary is still high in the number of tasks/courses completed by a single user, even though we’re down two places compared to last year. The Czech Republic topped this year’s top five list, followed by Japan, Belarus, Germany and Hungary.
