Netflix management is considering whether to give users in European and Asian markets free access to the platform, but with ads, HVG reported based on information from Bloomberg.
Netflix is free in Europe
Netflix is constantly increasing its user base. Eliminating password sharing and including a cheaper subscription option interspersed with ads was also intended to increase the company's revenue.
the Bloomberg report Netflix is now experimenting with another solution to increase its user base and revenue. The company plans to make its service available for free in European and Asian markets, which seems like a cheaper offer than cheap. In return, users also receive advertisements alongside the content, HVG stated.
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According to newspaper information, Netflix in Kenya It had already tried the free model, but ended the trial at the end of 2023. Company executives are now discussing the results of that, and are considering making the service free in larger markets as well. However, according to officials handling the case, a specific decision has not been made yet, and the streaming giant is still in the negotiation phase. This means that even if they decide to upgrade, it could take months or even years.
With this move, Netflix will be able to increase its base and bring in more money by selling advertising time.
And they have room for improvement, according to Bloomberg data: Netflix has $0.4 billion in annual video ad revenue, while YouTube has $13 billion, Disney has $8.7 billion and Amazon has $1.1 billion.
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