In Hell Commercials A Michele Mornier, who replaced Bruce Willis Most people recognize him as Massimo Torricelli, the hero of the 365 Days films, from 2020. The cinematic debut of the Italian actor, singer and model was followed by many assignments. In 2023, for example, he promoted the Dolce & Gabbana perfume with Katy Perry, and we will see him soon. In another film, in the thriller Subservience, he will be partnered with Megan Fox.
According to Hell's statement, Michele Morrone's character fits the brand perfectly, so the collaboration between the brand and the star is not just an advertising campaign, but “The meeting of two great weapons represents strength and quality.” she says index.
“With the new advertising campaign, our goal is to open another chapter in the brand’s success story, where the exciting personality meets the usual Hell Energy values. With this collaboration, we will increase Our international presence and expanding our target group by addressing the younger and trend-following generation.”
Bruce Willis' disease intervention
Bruce Willis was the face of the energy drink for five years, and hell stayed with him even after that The star retired from acting in 2022 due to illness. The company was confident that he would recover and return, but it is now clear that this will not happen.
Morrone has already posted the first photo on his Instagram page, which shows a can of the Hell energy drink.
The new campaign, which consists of several commercials, is scheduled to be launched in more than 60 countries in mid-February. Customers will be able to meet the Italian representative at points of sale and on outdoor advertising media, as well as on television and digital channels. The films show Morrone in various life situations when he consumes the HELL energy drink, such as in his morning shower routine or while working out.
Filming took place in Hungary as part of an international production, with a crew of about 100 people, and with the participation of an American director.
