Yum Brands on Monday announced the appointment of Juan Carlos “Carl” Loredo as president of Pizza Hut US Loredo, joining the company from Wendy's, where he served as chief marketing officer and then global chief marketing officer since 2019.
Loredo will officially begin his new role at Pizza Hut on June 3, where he will be responsible for leading the overall performance of the brand's business in the United States.
“Carl comes to Pizza Hut with a proven track record of positioning brands for success and driving results in highly competitive markets. He is adept at helping brands emerge in new and authentic ways at the right intersection of Customer needs and culture.” “The Pizza Hut team is thrilled to welcome Karl, who will bring the passion and focus that will lead us into the next bright chapter for the brand.”
In all, Loredo has worked at Wendy's for more than eight years. There, he was instrumental in growing the company's digital business, as well as producing and launching marketing and content campaigns.
“I love a good story, and Pizza Hut’s journey from one restaurant in Wichita, Kansas, to the status of a global cultural icon is very inspiring,” Loredo said in a statement. “It is an honor to lead Pizza Hut's U.S. business and be a part of moving this beloved brand forward for the next generation of customers. I am excited to partner with Aaron, the leadership team, our best franchisees, and our talented team members across the country to unleash… To grow this strong brand.
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