Those who switch to Netflix’s ad-supported plan for the lower monthly fee can breathe a sigh of relief once the new plans become available, as is expected sometime towards the end of the year. The Bloomberg According to the latest information, the largest online library in the world will not necessarily flood the screens of such subscribers with ads, but at least there will be certain content and types of content for which ads will not appear.
The paper claims that this type of content will primarily be all-night cinemas, which are big draws, at least in the unspecified period after their premiere. The main reason for this is that Netflix believes that the most famous filmmakers will walk away from the platform if their shows are interspersed with commercial breaks from the start.
Popcorn + IT
100+ lectures recorded on HWSW’s YouTube channel – join!
Advertising will also be taboo in the case of content specifically directed to children (movies, series) and, depending on individual licensing agreements, in the case of all other content where an agreement was originally entered into with the licensee prohibiting the inclusion of advertisements in a Program.
Netflix first talked about the possibility of a cheaper, ad-supported subscription plan in May, which does not yet have an official launch date, but sources say it could arrive in late 2022. The precedent for everything is that according to the company’s report published in April, in the first quarter of This year, 200,000 more people ended their contracts than recent entrants, which is the first in the past 10 years.
At the same time, plans for the advertising model are still quite flexible, and it could easily happen that Netflix ends up withdrawing new ad-supported subscriptions – Bloomberg notes.
