Amazing things happen when you say “yes” to a brand new route to the subway!
toronto, October 30, 2023 /CNW/- Canadians love Sports – No, in fact, 70% of Canadians participate in sports or fitness, and 52% follow live sports regularly. Inspired by the nation’s love of play, Subway® Canada Launched the first ever Yesway Tour. Subway invited Canadians (literally) to say “Yes!” To new experiences, adventures and tastes – like the bold flavors of the new Subway® Series menu.
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Subway® Canada challenges local communities to say yes with help from Scotty Barnes, Christine Sinclair, and Faye Di Fazio-Ebert
The Yesway Tour brought communities together in toronto, vancouver, Calgary And Montreal For an unforgettable experience that celebrates sports at all levels.
From GOAT champions and rising game changers to local athletes, the Yesway Tour is one of Subway Canada’s many celebrations of Canadian sport. On this star-studded tour, communities across the country are launching exclusive experiences with Subway Canada ambassadors, including the Toronto Raptors Scotty Barnes And Chris BoucherFootball icon Christine Sinclairand competitive skater Fay de Fazio Ebert!
All the Canadians had to do was enter the cabin, seize the opportunity, scream “yes,” and see the amazing things that could happen…
“We were thrilled to take the Yesway booth and the brand anthem on tour,” they said. Lisa Mazurkiewicz, Head of Marketing at Subway Canada. “We’re bringing Yesway to Canadians from coast to coast and reconnecting with the country in ways that matter to them — through sport, through community — and overcoming disbelief along the way. When Canadians say ‘no way’ to a revamped or new menu and delicious ingredients, we say ‘yes’ “.”
With an exciting selection of 15 chef-prepared sandwiches, guests had the opportunity to taste Scotty, Kristin and Faye’s favorite subs – Stampede Brisket, Mozzarella Bella and Suprimo – and experience a whole new way to order!
The Yesway tour started on toronto With the Raptors Scotty Barnes And Chris Boucher At Subway Slampede in a slam dunk contest that saw Team Canada’s rising star Toby Fournier and Hoop Queens, a local network that provides opportunities for underserved female basketball players, take to the court for a chance to impress Barnes and Boucher alongside the pros.
On the West Coast, the Yesway Tour brought five youth soccer teams, and FC Vancouver Whitecaps players Ryan Raposo and local charity Hope & Health – an organization looking to foster team spirit among Indigenous youth – to put their skills to the test in a targeting competition with Olympic gold medalist and all-time leading international marksman, GOAT Christine Sinclair!
String Calgarythe youngest member of the Subway Canada Ambassador roster, is a 13-year-old competitive skateboarder Fay de Fazio Ebertalong with Olympic athlete Annie Goglia, surprised 100% Skate Club, Calgary A place for women, girls and non-binary skaters with a trick competition featuring Fay’s Big Air Moment.
String MontrealSubway Canada challenged sports fans to show their passion by shouting “Yesway” for the chance to score on-court tickets to the NBA Canada Series presented by Game Bell, gift cards and giveaways, helping bring fans closer to the action.
“Subway Canada is passionate about Canadian sports,” he said. Lisa Mazurkiewicz. “Whether you are a professional, amateur or first-time player, we believe that investing in sports is investing in society. Canada “You will always be visible to our athletes at every level, offering better-for-you options that fuel the field, court or bowl.”
subway Canada Inspiring more Canadians to say “yes” with an epic deal, in partnership with PepsiCo! Guests can use promo code YESWAY when purchasing a Subway Series Sub to add a bottled beverage, such as an iced Pepsi® Zero Sugar cola, and chips only $2.
subway Canada I was honored to make donations to participating charities Hoop Queens, Hope & Health and 100% Skate Club, creating opportunities for local youth to participate in sports – and showing that great things happen when you say “Yesway!”
About the subway® Restaurants
As one of the world’s largest quick-service restaurant brands, Subway serves fresh-to-order sandwiches, wraps, salads and platters to millions of guests across more than 100 countries and territories in approximately 37,000 restaurants daily. Subway restaurants are owned and operated by Subway franchisees – a network of thousands of dedicated entrepreneurs and small business owners – who are committed to providing the best possible guest experience in their local communities.
subway® It is also a registered trademark of Subway IP LLC. © 2023 Subway IP LLC
For more information: Media contact: Lauren Totti | [email protected] | 647-262-0554
Source: Subway Canada
