amazing starbucks app, With 31 million active users He can be proud of it.
Customers can add money to their account using Starbucks gift cards, Apple Pay, or payment cards.
After each purchase made through the app, users They earn loyalty pointswhich can be redeemed for tangible benefits such as free refills, drinks or sandwiches.
An interesting aspect of this strategy is that customers who pay with money placed in the Starbucks app will receive additional loyalty points.
Because of the company’s brand that seems irreplaceable Customers aren’t afraid to keep their money in their Starbucks accountknowing that they can use the available amount at any time. A tangible advantage for loyal customers is that the payment and processing fees are much lower for amounts spent from a Starburcks account.
The numbers speak for themselves:
The app was uploaded by coffee lovers Unspent funds – $1.8 billion It was calculated in the previous quarter.
Additionally, some gift cards are not redeemed by customers, allowing Starbucks to keep the entire remaining amount.
In its most recent fiscal year, the company generated approx $196 million Of this “unspent” income reported.
Although it represents less than 1% of Starbucks’ annual net revenue, it’s basically free money.
The expansion and development of payment methods is not expected to stop, that’s for sure The Starbucks story still has surprises in store also.
