You can also get a free copy on Netflix in Europe

Netflix has been finding ways to expand its user base for years. One of its more stringent decisions was to ban password sharing and charge additional fees for each additional subscription. The move has been taken, but the streaming giant is still not satisfied and wants to increase the number of subscribers.

the Bloomberg According to his report, Netflix has come up with another solution: it plans to make its service available for free in European and Asian markets. In return, users will also receive ads alongside the content.

The streaming giant recently tested the free model in Kenya, but ended the experiment at the end of 2023. The company’s management is now studying the results of that, and considering the possibility of making the platform free in markets much larger than Africa. According to those responsible for the case, there is no final decision yet. So even if something comes out of the plan, its implementation could take months or years.

Netflix will kill two birds with one stone. On the one hand, you can increase your base of users who currently cannot subscribe to the service, and on the other hand, you can probably collect more money from partners by selling ad time.

There is room for development, because hvg According to the company, the company generates annual revenues of $0.4 billion from video advertising, while YouTube alone generates $13 billion, even Disney ($8.7 billion) and Amazon ($1.1 billion) are ahead of the company.