Based on July statistics, the video sharing company also tagged Netflix and contributed to the increase in streaming content consumption in 2024.
Whatever your opinion, YouTube is clearly one of the most important platforms today, and its popularity continues to grow thanks to its Premium package and constant development. Google's service recently reached an important milestone: it became the first live streaming platform to account for more than 10 percent of total TV viewing.
the Nielsen According to his report, in July 2024, live streaming attracted 41.4% of total TV viewers, and within this, YouTube ascended to the throne with 10.4% – setting a record, as it was the first time an online platform had crossed this threshold.
In June 2024, YouTube could show “only” 9.9 percent of views, which means an increase of 0.5 percentage points in one month. This is also a great achievement. But it wasn’t just Google’s platform that grew based on the July 2024 statistics: Peacock (which is part of SkyShowtime in our country) jumped by 33 percent, and Amazon Prime Video and Roku Channel also achieved double-digit growth. . And although Netflix’s viewership was stable at 8.4% in July, if we look at it since the beginning of the year, it could register a 6.33% increase in viewership. Here’s the graph:
It is worth noting that the total consumption of live broadcasting has increased by 15 percent since January 2024, a significant increase in just over seven months, and the balance is gradually shifting from traditional cable TV to live broadcasting. However, according to the Nessl report, news consumption on traditional channels is still always very popular: in July, this news was extremely popular, which was caused, among other things, by the assassination of Donald Trump.
